In an impending distaster, with just minutes to evacuate, what one treasure would you take with you?
People always answer the same: Photos
Why Photos? Because everything else is replaceable.
Photos are our live’s true treasures. They serve us as our memories by chronicling the happy moments of younger days, marking important milestones in our children’s lives, reminding us of loved ones lost. We collect them over the years and assemble them into photo albums which in turn become our own autobiographies.
Imagine the misfortune of a family losing a history of memories in the wake of tragedy like those victims in Japan affected by the events of March 11th. Thats what inspired us to start “Photohoku” a project to rebuild and restart family photo albums of those effected by distaster.